According to expert marketers and growth hackers, growth hacking and digital marketing stress experimentation, creativity and measurement to grow your business.
Whether your goal is to increase conversions, engagement, or retention, you can use growth hacks to accomplish it. For example, your goal is to attract new customers that you can sell to. Your marketing strategy may take on a broader focus and include a variety of activities to attract potential customers and engage them so that they can get to know, like, and trust you. However, a growth hacking strategy would focus on a specific, singular outcome--say get 10 new customers a day, and you would implement a series of highly defined, actionable tactics to achieve that one particular goal.
Most growth hacking strategies, like the nine we offer below, are small but effective adjustments you can make to your marketing plan that will help you achieve your growth goals without spending a lot of money.
1. Did you know you can re-purpose old articles by sending them to your customers as newsletters? Send them on the weekend so that they can read them at their leisure.
2. A great way to drive traffic to your site is to engage in public communities. Share your expertise by responding to questions and engaging in discussions on various community sites such as Quora.
3. You can also use your blog posts as content upgrades, which are free bonus downloads that are directly related to a previous article they downloaded from you.
4. Most call-to-action buttons tell users to “Submit” “Learn More” or “Yes, I Want The Free Newsletter” but some of the most successful call-to-action buttons tell the user exactly what you want them to do and what they will receive when they do it. For example, “Get Your Free Download Here” and “Sign Me Up Now” is explicit in the action the user is about to take and the user knows exactly what to expect. Simple and direct call-to-actions seem to work better at maximizing conversions.
5. Do you read articles and posts on LinkedIn? Well, why not publish your content there as well. It can help you get more mileage out of your content and build a targeted following.
6. Do you ask visitors to your site or people who read your content to share them on their social media channels? If you ask them to share and provide the links, many of them will oblige you.
7. Statistics show that blogs and social media posts that contain videos and photos engage viewers at higher levels than those that do not. If you don’t own a library of photos and videos use stock photography to enliven your content and posts.
8. Do you have a checklist or tool you use that help you achieve a goal or speed up a task? If you do, why not offer it to visitors for free in exchange for their name and email address? This is a great way to build an email list of qualified leads.
9. Is there a big event happening in your area or your industry that your customers might be interested in learning more about? Write a blog or article that piggybacks off the event or on topics that will be discussed. Then share it while the event is going on.
There are hundreds of little tweaks and adjustments you can make that can increase engagement, conversions and retention of followers and buyers, without having to overhaul your site or your content. Using creative, low-cost strategies like these and other growth hacks will help boost consumer interest and sales in your business.